OUR BIRTHDAY
Looking back at our journey so far, and celebrating with those who walked alongside us
WE'RE CELEBRATING OUR FOURTH YEAR...
Hello, my name is Joe.
On 22 February 2022, [YELLOW CAR] was founded.
Little could we have known the adventure that was going to unfold, but here we are celebrating four years of this incredible adventure in helping schools to better design and measure the experience for students, parents, and employees.
Since the beginning, we have always acknowledged the thought partners who have, through their writings and the work, influenced and inspired us to think differently about Experience Strategy and its impact on the world of schools.
At the top of this list is arguably B. Joseph Pine II, bestselling co-author of The Experience Economy. Joe is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurs alike. His latest book,The Transformation Economy, describes the need now to move beyond creating memorable experiences to helping people reach their aspirations and to become better versions of themselves.
ABOUT OUR BIRTHDAY EVENT
Joe recognises this pursuit of human flourishing to be at the heart of all education, which is why we are so excited to invite you to Education for Human Flourishing: A Conversation with Joe Pine.
Hosted by David Willows and Suzette Parlevliet, this online conversation will be a unique opportunity to hear from one of the founders of Experience Strategy and consider together how the transformation economy is likely to shape the future of schools.
So join us for this free 60-minute [YELLOW CAR] event on Tuesday 24 March 2026 at 3pm Brussels time.
Joe's latest book
REGISTER FOR OUR [YC] BIRTHDAY WITH JOE PINE
OUR PAST BIRTHDAYS
We started this journey on 22 February in 2022. Take a look back at our past three years as [YELLOW CAR].
