ABOUT US
The story of a yellow car, who we are, and where we want to go
THE STORY OF [YELLOW CAR]
As children, we played Yellow Car on long journeys. Sitting in the back seat, we would look out for a yellow car and excitedly declare ourselves the winner if we spotted one. And once you started, it was remarkable how many yellow cars there actually were.
In a world full of schools that all look roughly the same, we help schools stand out and be seen as truly different. We support school leaders and their teams to intentionally design the experience of their school.
And the next time you see a yellow car, we know you’ll think of us.
Dr David Willows
DR DAVID WILLOWS is Co-founder and Strategic Director at [YELLOW CAR]. Between 2005 and 2022, he was Director of Advancement at the International School of Brussels, Belgium. During this time, he grew to be widely regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement in schools. An author and regular keynote speaker & trainer at international events around the world, David is passionate about helping schools advance in ways that are relevant for today’s educational landscape.
Suzette Parlevliet
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OUR STORIES
Dr David Willows
DR DAVID WILLOWS is Co-founder and Strategic Director at [YELLOW CAR]. Since 2005, he has been Director of Advancement at the International School of Brussels, Belgium, a role that will continue to be his full-time focus until Fall 2022. David is widely regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement in schools. He was recently listed as one of the world's Top 10 Global Education Influencers. An author and regular keynote speaker & trainer at international events around the world, David is passionate about helping schools advance in ways that are relevant for today’s educational landscape.
Suzette Parlevliet
SUZETTE PARLEVLIET is Co-founder and Experience Director at [YELLOW CAR]. Previously, she joined the Advancement team at the International School of Brussels, Belgium in 2013. During this time, she oversaw the school’s brand development, communication strategy, web design, and content production until, in 2019, she took up the role of Manager of Experience Design. Today, Suzette brings expert insight into the day-to-day life of an innovative Advancement office and is skilled at supporting others to be successful in their role.
OUR VISION
To be the leading Experience Design training and consultancy firm for schools.
Personalised
We listen first in order to provide high-quality insights, training, tools, and solutions that are practical, agile, and relevant to your school.
Every school is different.
Connected
We believe that we are always better, together. We create spaces where you can connect, share ideas, and learn from one another.
Great ideas are never had in isolation.
Impactful
We place experience design at the centre of what we do. We help you design remarkable experiences that leave a lasting impression.
People remember experiences, not activities.
Courageous
We know that change takes courage. We bring experience, creativity, and advice that gives you the confidence to reach your ambitious goals.
Disruption can lead you into the future.
OUR VALUES
Our values shape who we are, how we work, and what we believe will help schools stand out.
