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How we collect and 

Who are we?
We are Yellow Car BV, trading as ‘[YELLOW CAR]’. We provide training and consultancy services to schools in the field of Experience Strategy.


We are registered in Belgium under company number BE0787584273. Our registered office is at Alsembergsesteenweg 77, 1630 Linkebeek, Belgium.

What is personal data?
The term ‘personal data’ refers to any information which identifies you or can be used to identify you when used in conjunction with other information. The personal data most commonly used by us will be your name, your job title and your email address.

The term ‘data subject’ describes the person about whom the personal data is about.

What personal data do we collect about you?
We will usually collect and process:

  • Names

  • Email addresses

  • Job titles

  • IP address

  • Location data

  • Website statistics

We may also collect and use anonymous or aggregated data relating to your use of our products and services in order to improve them, refine them and develop our business.

How do we obtain your information?
Much of the personal data we process about you will be provided directly by you. We will collect your personal information to contact you when:

  • You have expressed an interest in the use of our products and services (including pilot products and services).

  • You have registered to attend (or have attended) one of our events (or one of our sponsored events).

  • You have signed up to the [YELLOW CAR] Community.

  • You have attended an event, webinar or conference that we have participated in and you have consented to your data being shared with us.

  • You visit our website.

  • You sign up to receive newsletters, digests, blogs or surveys.

  • You have expressed an interest in working for, or with, us.


How do we use your personal data?
We use your personal data for the purposes you provide the information for, including communicating with you to maintain and expand our relationship with you.

We may also use your personal data:

  • To tell you about the services or products we have developed that might be appropriate to you or your role.

  • To analyse patterns and trends of your service usage, to help us plan our services, inform our product development and develop our business.

  • To help us verify your identity and your position within an organisation when you register for our services or express an interest in developing a business relationship with us.

  • To monitor our performance in how we respond to you.

  • To make recommendations for products or services from trusted third parties that may be of interest to you.

  • To help us investigate any concerns you may have about any of the services or products you receive from us.

  • To ask you for feedback on the services or products you have been using.

  • To tailor your content for your particular role, region, interests or preferences.

What are our responsibilities for looking after your personal data?
In every case, when we are collecting or using personal data, we will comply with the requirements of data protection legislation, including the General Data Protection Regulation (Regulation (EU)2016/679) (the GDPR) and the Data Protection Act 2018.

What rights do you have over your personal data?
You may ask us for information about the personal data we hold about you and what we are using it for.

You may also ask us to:

  • Stop using your personal data for the purposes of direct marketing.

  • Rectify any inaccurate information we hold about you.

  • Restrict our use of your personal data.

  • Erase your personal data.

  • Provide your personal data to another data controller.

If you have any questions or concerns about how we are using your personal data or if you would like to exercise any of your information rights, please contact us at

How do we retain and store your personal data?
All personal data is securely stored and is deleted when it is no longer required.

How do we keep your personal data secure?
We have procedures and technologies in place to maintain the security of all personal data from the point of collection to destruction.

We will only use data processors who have provided us with sufficient guarantees that they have implemented appropriate technical and organisational measures to comply with the data protection legislation.

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