CASE STUDIES
Across schools and communities around the world, we help people see their work through a new lens.
Our partnerships begin with listening — to stories, to systems, to what’s felt but rarely said. From there, we design practical frameworks and shared experiences that help schools align, connect, and grow.
​
Each case below shows what that looks like in real life: moments of clarity, cultural shifts, and new ways of seeing community experience — not as a project, but as a way of leading.
Singapore American School (SAS)
Singapore American School (SAS) is known for its commitment to continuous improvement and innovation. When the school sought to deepen its understanding of community experience - particularly how students, parents, and employees engage with school life - it turned to [YELLOW CAR] for support.
Kyle Aldous, the Executive Director of Communication, had followed David and Suzette’s work for several years. After hearing David speak at multiple conferences and engaging with his writing on LinkedIn, the decision to partner with [YELLOW CAR] felt like a natural next step.
Based on a conversation with
Kyle Aldous, Executive Director of Communication
Avenor College, Bucharest, Romania
When Avenor College partnered with [YELLOW CAR], it wasn’t just a leap into a new tool. It was a commitment to deeper listening, greater transparency, and long-term cultural evolution.
For Diana Segărceanu, a corporate leader turned school founder, the collaboration felt intuitive from the start.
Based on a conversation
with Diana Segărceanu,
Co-founder and Executive Director
American School of Valencia
In an increasingly competitive international school landscape, the American School of Valencia (ASV) recognised the need to rethink its admissions journey and elevate the overall experience for families. To guide this work, ASV partnered with [YELLOW CAR].
​
​Although the on-site engagement was limited to one day, the results have been long-lasting. From operational improvements to mindset shifts across leadership and staff, [YELLOW CAR]’s work prompted a deeper reflection on how ASV communicates its value, and how it is experienced by families, students, and employees alike.
Based on a conversation with
Michael L. Smith, Director
American International School of Johannesburg
When Michael Schooler arrived at the American International School of Johannesburg (AISJ), he encountered a community with tremendous potential - and complex challenges. Separate offices managed enrollment, marketing, and communications independently, each working hard but without a unified strategy.
Having heard about [YELLOW CAR] through trusted colleagues, Michael saw an opportunity to bring greater cohesion, purpose, and alignment across the school’s experience ecosystem.
Based on a conversation
with Michael Schooler, Director
Please contact David & Suzette, co-founders of [YELLOW CAR] by email at hello@yellowcar.io.